Sunday, 20 June 2010

AFTER A DECADE IN THE LIMELIGHT, DOES REALITY TELEVISION NEED A REALITY CHECK? - (Superstar Magazine)

Widely regarded as car crash television, some have even labelled it the lowest common denominator, but whether we like it or not, the past 10 years have very much belonged to reality television. Having gripped a nation, it has dominated our tabloids and transformed ordinary members of the public into overnight stars - Leona Lewis, Will Young, Jade Goody and Alexandra Burke, to name just a few. But as we begin a new decade, has time run out for the Victorian freak show that is reality television?

Let us start by asking ‘what is meant by ‘Reality Television?’ By definition, it is a relatively new and diverse concept and thus hard to contextualise, but one question that often crops up is ‘does it even represent ‘reality’? Take Big Brother for example; a 3 month game show that records round-the-clock footage of an enclosed group of unfamiliar people, broadcasting a 30 minute pre-edited ‘best bits’ show each evening, as housemates complete tasks for food and vote one another off one by one. Or how about the newly tinkered format of last years X-factor, where the auditions take place in front of an audience of 3000 other auditionees? Does this sound at all like ‘reality’ to you? Many would argue no, and going by these examples, they would have a strong case too.

But Nikk Mager, star of Popstars: The Rivals, disagrees, saying, "You see the growth and preparation into who they want to become. Rather than buying into a product that's already been packaged, you see a lot of what goes on behind the scenes and that can be a huge plus because you get to connect more to who you are voting for on a more personal level."

It could also be argued that because show business is in many ways very unreal, reality television is in fact a safer way into the performing arts industry, acting as a transitional period; an amalgamation of reality and unreality. And let us not forget about the success stories too, because it’s easy to forget that Cheryl Cole, like Nikk Mager, was also brought to our attention by singing competition Popstars: The Rivals, whilst others likes Will Young and Lemar have also had successful music careers off the back of reality television.

Mager, who has since gone on to have a successful post-Popstars-The Rivals music career with boyband Phixx, went on to explain, “My biggest achievements were thanks to Popstars: The Rivals 8 years ago, as it was through that reality window, the five of us formed a successful boyband, who went on to score a number one album, a top ten and three top twenty chart hits, which lead to us performing on Top of the Pops back in 2003 with 'hold on me’. I dare say without that show, I may not have achieved that goal which was always a big ambition of mine.”

But as with everything, the good come with the bad and reality television is no different, introducing us to many aspiring hopefuls over the years, some who have even made it through their respected TV shows as winners, only to be met by half hearted promises of stardom, followed all to often by short lived careers. But this, after all, is their dream; it always has been and forever will and reality television to them, on the surface at least, is the easiest way to achieve this.

But for how long will reality television continue to have such an influence over the showbiz industry? Will it continue to churn out pop star after pop star, Z-list after Z-list, much in the same way an Indonesian sweat shop would do trainers? Well if The Rage Against The Machine inspired movement that stood up to the music moguls was anything to go by, then unlikely, but in the defence of reality television, in its 10 or so years in existence, it has evolved, and like everything, it will carry on doing so, if we allow it to that is. There will be an alternative to Big Brother, whilst the X-Factor will continue taking to new, giddy heights. And with that in mind, let us end by asking; ‘is there still a place in our TV schedules and indeed our hearts for reality television and if so, should it be relied upon as a valid and commendable way into the showbiz industry?’ Well it’s certainly the quickest, the most accessible and as a result, the craziest, but who are we, the millions who tune in every week, to question the commendability of someone’s dream? After all, it was Freud who once said “Dreams are often most profound when they seem the most crazy”

Tuesday, 25 May 2010

TALENT EXPO 2010 - (Event Magazine)

The talent industry has become increasingly reliant in recent years on artists and performers being sourced through TV talent and music shows, transforming ordinary members of the public into overnight Stars. With this in mind, serial entrepreneur Robert Fenton brings us Talent Expo; an event that brings together and caters for all aspects of the talent and showbiz industry. As expectations to deliver soar relentlessly by the minute, find out how this groundbreaking event looks set to propel more talented hopefuls sky-high!

Targeted towards those looking to break into the performance industry, Talent Expo provides a platform for aspiring musicians, actors, models and entertainers alike. Fenton himself is no stranger to the showbiz industry. Having started a model and talent agency little over 10 years ago, he has since developed a branch of it to become the UK's largest provider of extras to the Bollywood film industry. Talking more about his new vision, he explained, “Talent Expo will be the perfect place for the likes of model and entertainment agencies, scouts and producers to see the latest and brightest UK talent. So if you have what it takes and you’re looking for a break, then this is the event for you.”

Held at the sensational ExCel, London, on the 25th-27th June 2010, this innovative approach of exposing talent to the industry has got everybody talking; including eighties pop queen, model and TV personality Sinitta, who has since become the face and spokesperson for the event. This is how she describes it: “I’m giving my support to Talent Expo because it’s the only event that reveals the reality of making a living using your talent."

But how would such an event set upon achieving this, you might ask? Well not only can Talent Expo boast an impressive 9 Zones, each catering for a different area of the talent industry, but it also offers a wide and diverse range of workshops, seminars and celebrity Q&A sessions. Add to that a host of celebrity performances on the Main Stage, and Limelight; a singing competition offering a cool £10,000, a production/album deal, and an all expenses paid trip to record in the United States and there you have it, ‘The World’s Largest Live Talent Fair and Showcase’.

And on the subject of competitions, Limelight is just one of many boasting potential career and indeed life changing prizes. Two that particularly stand out for many is ‘Make me a Plus Size Model’ and ‘New Faces/New Fashion; so much so, that Fashion TV will be covering the event. Prizes include modelling contracts, photo shoots, cash incentives, as well as the chance to parade yourself and your collections in front of leading industry experts like Premier Model Management. You can find out more information on all of the competitions taking place at this year’s Talent Expo, including the aforementioned, on the Talent Expo website, at www.talentexpo.co.uk

But that’s not all, because Talent Expo is also bringing you, in association with Patrick Alan and Robert Fenton Enterprises, LA’s hottest dance ticket, the Carnival Choreographer’s Ball, armed with some of the world’s most exciting dance acts, such as Quest Crew, We are Heroes, Cris Judd and more. Tickets are available now at www.roundhouse.org.uk

Talent Expo ‘The World’s Largest Live Talent Fair and Showcase’ takes place at the ExCel, London on the 25th-27th June 2010. Tickets are available now and can be purchased online at https://secure.ticketed.net/talentexpo2010/index.php or http://talentexpotickets.co.uk/

For more of the latest information and updates on the event, including performances, workshops, competitions, appearances, auditions and more, join the Facebook group http://www.facebook.com/TalentExpo or you can follow them on Twitter at http://twitter.com/talentexpo

UKS BEST DANCE CREW - (Patrick Alan & Talent Expo)

The Romans did it, as did Facebook and Swine Flu. That’s right, dance fever has officially taken over the world; and with this in mind, Patrick Alan in association with Talent Expo, presents ‘Uk’s Best Dance Crew.’

Calling all dance crews, the event goes in search for the countries most exciting, inventive and original acts, to perform in the final at this year’s Talent Expo. With appearances from US dance favourites, ‘Quest Crew’ and ‘We are Heroes’, the event offers the UK’s best, up and coming dancers a rare opportunity to go head to head, in the presence of greats.

When asked what he was looking for, Event Organiser and choreographer Patrick Alan explained, “We’re looking for expressions of creativity - The more creative you are, the more dynamic the routine, the better the chance you have to win.” Alan himself has built a prestigious career in dance over the years, working with some of biggest names in the industry, but is far from surprised by its sudden and epic resurgence to the mainstream. “Dance is a true art form that anyone and everyone can relate to, no matter how old.”

Crews will provide all their own costumes and music, whilst props are welcome and encouraged! Crews can be anything up to 16 - 17 people approximately. Further information on how to apply for the competition can be found at http://xrl.us/uksbestdancecrew

Talent Expo ‘The world’s largest talent fair and showcase’ takes place at Excel London on the 24th-27th June 2010. Ticket’s are available as of the 27th April 2010, and can be purchased online at www.talentexpo.co.uk

NEW FACES - NEW FASHION - (Talent Expo & Dynamite Models)

Talent Expo is launching an exciting new event that marries together New Faces (models) and New Fashion (up and coming fashion designers).

It is set to be an industry first, as 3 winning designers get to showcase their collections in a world class show fit for any fashion week! The models get maximum exposure, tons of experience and the industry gets a preview NOT of what’s hot right now…but what’s GOING to be hot tomorrow....

Talent Expo, ‘The World’s Largest Live Talent Fair and Showcase’ is a unique and interactive experience for all budding talent industry hopefuls and with this, organisers of the event are calling all new models and designers for this year’s ‘New Faces /New Fashion’ competition. The competition boasts a £1000 cash prize for the winning designer s and the chance to have their collection shown in a national advertising campaign.

The competition finale will feature 3 selected international designers and their collections in a runway show taking place at Talent Expo 2010. The designers will collectively showcase key pieces, using 30-40 new up and coming models sourced through top agencies and through various castings. The show itself will be brought together using innovative stage design, with the key objective being to incorporate and represent the designer’s collections.

Talent Expo Creative Director, Zuleyka Shahin said of the event, “New Faces/New Fashion is already generating a lot of interest amongst industry professionals. This is an excellent opportunity for budding designers to showcase their collections. Talent Expo is essentially about exposing new talent to the industry and we feel that the New Faces /New Fashion competition represents this notion.’ She went on to say…”This is also a great opportunity for the fashionistas out there to come along and check out the latest designs from the future of fashion. Fashion weeks seem to be drawing focus away from breakthrough designers and are often made up of the same designers each year. It is becoming noticeably difficult for new designers to get a foothold in any major international fashion week. New Faces/New Designers is about promoting raw, fresh talent.”

Designers who want to be considered for the show need to send an email to zuleyka@talentexpo.co.uk with the subject line ‘New Fashion’. You will then receive an application form, which will need to be sent back with a copy of your Look Book. This can be sent digitally or through the post. Aspiring models can go to www.facebook.com/newfacesnewfashion for more information on how to apply. Due to the high volume of applicants we will not be able to contact participates who are unsuccessful.

Click here to download the information pack or click here to download an application form.

Talent Expo takes place at Excel London on the 24th-27th June 2010. For further ticket information on the event, go towww.talentexpo.co.uk.

CAMDENS ROUND HOUSE TO HOST THE WORLD RENOWNED CARNIVAL CHOREOGRAPHERS BALL - (Patrick Alan & Talent Expo)

Talent Expo, "The World's Largest Live Talent Fair and Showcase" has been struck with dance fever this summer, bringing you a dance extravaganza that is sure to be nothing other than infectious.

The Carnival Choreographers Ball is coming to London straight from Los Angeles this June. Taking place at Camden's legendary Roundhouse Theatre, attendees and enthusiasts will get the chance to watch some of the world’s greatest and most famous choreographers make guest appearances to receive their coveted awards. As if that wasn't exciting enough, performing live on stage will be some of America’s favourite dance crews, like Quest Crew and We Are Heroes, each performing original dance routines that are set to excel all expectations.

The event comes to London, returning after a brief hiatus from its usual presence in the city, in association with renowned Choreographer Patrick Alan and ‘The Music Box Live'. Patrick, who has been working with Carnival founder Carey Ysais and his wife Paulette for many years, said: "I'm so excited to be bringing Carnival back to the UK."

This is considered by the industry to be the hottest dance event on the planet, frequented by some of the biggest stars in the industry. It’s a must see event that’s not to be missed! So get your tickets and come on down.

Of Carnival, Talent Expo CEO and Founder Robert Fenton said, “These guys are adored by so many fans across the world and we are delighted to have them here in London.”

Talent Expo is also inviting you to the 4 day exhibition commencing on the 24th June 2010, where you’ll have the opportunity to meet some of the stars of Carnival and take part in their world renowned masterclasses. "Not only is this an incredible opportunity for those interested in learning dance, but also for those wanting to get recognised." said Fenton.

Between the two sensational events, this summer is surely the time to put on your dancing shoes and join the dance revolution with Talent Expo.

The Carnival Choreographers Ball, live at The Roundhouse Theatre, Camden, on Tuesday 22nd June 2010. Talent Expo Talent Fair and Showcase takes place at Excel London on the 24th-27th June 2010. For further ticket information on both events, go to www.talentexpo.co.uk.

BOLLYWOODS GOT TALENT - (Asiana Magazine)